Cervelier
Connected to Craft Beer
As a graduation project, I went through all the cycle of creating a digital product to create the App. Always putting the user in the foreground and following the methodologies it was possible to deliver a product that meets the proposed needs, a better experience when consumption of craft beers .
Jul 2014 - Dec 2014
Visual Design, User Interview
UX Writer, Prototyping, User Testing
With the Craft Beer market on the rise, the need arose for a better form of organization for the different specificities of each beer: styles, harmonization, alcohol content, among others.
In this context, Cervelier was created, an application that aims to provide relevant information about each beer, allowing the consumer to make the best choices and combinations, obtaining a more complete and innovative consumption experience.
Following cycle of creating a digital product, several market and public surveys were carried out to define a project. Then studies of navigation and wireframes were made.
Wireframes, user stories and navigations
Always with the user at the center, an onboarding was designed for the screens, facilitating the first access on the platform. This way, users understand the benefits and make better use of the proposed features.
Onboarding Process
